Soaring in polls, NDP TV ad features Thomas Mulcair
OTTAWA - Riding high in the polls, the NDP will try to push their numbers even higher with a new television ad set to begin airing Monday.
The English-language, 30-second spot features leader Thomas Mulcair talking about his own middle-class roots.
“I was raised on middle-class values and I’ll work to strengthen the middle class,” Mulcair says looking straight at the camera, sitting in a cafe wearing a grey jacket and a white shirt with no tie.
The ad shows a baker, a dry cleaner and a parent all going about their business while Mulcair, in a voice-over, talks about how he’d put Canada “back on track.”
Last week, a CROP poll of federal voting intentions in Quebec showed that Mulcair has his party where Jack Layton took it in the Orange Wave of the 2011 federal election. Layton scored 42.9% of the popular vote in 2011. Last week, Mulcair’s NDP was at 42% in Quebec.
A national poll from EKOS released Friday had Mulcair’s NDP at 29.6% compared to 28.1% for Stephen Harper’s Conservatives and 26.1% for Justin Trudeau’s Liberals.
The Conservatives have been running a near-constant radio advertising campaign for more than a year that includes attacks on Trudeau. All parties have had ongoing online advertising campaigns.
This is the first time this year, though, the NDP has bought space on TV networks to air an ad. The party would not divulge spending details.